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About Us

Beigee is a Melbourne based soft fashion boutique inspired by the Korean beige aesthetic lifestyle. We provide high quality, practical and affordable pieces that are mostly designed and made in Korea. 

We launched on the 4th of October 2021 with a vision to make soft style bags, hair accessories and jewellery more accessible to Australians. After selling out of bags collection after collection, we finally took on the soft girl's community feedback to expand into clothing within less than a year later (20th July 2022)!

Today, we are one of the largest online Australian-based k-boutiques with 80k+ followers on TikTok and and that is trusted by thousands of girls from around the world 


If you have any questions, please reach out to us on IG @beigee_au or email us at and we will respond as soon as we can.